‘‘Wir planen und gestalten gemeinsam anspruchsvolle Lesungen, betreffend große kulturelle Persönlichkeiten aus der klassischen Musik, an Originalschauplätzen.
Ich sehe Sie [Anna Tögel] als sehr bemüht und verantwortungsbewusst Ihre Arbeit machen. So würde ich zwei Ihrer positiven Eigenschaften erwähnen.‘‘
-Author and Protogonist
PR and Management Workshop for Creative Industries
PR & Management Workshop for Artists and Musicians has its goal to prepare young specialists as well as all interested to face and overcome Public Relation and Management challenges in their career.
This project will be further developed as 'Creativity&Business'.
The project consists of three parts:
1) Anna is planning to explore the creative sector in Sweden (Stockholm and Linköping)
2) find and meet innovative business representatives in the creative industry and ask about their demands for job seekers
3) help creative people to find stable jobs by improving their skills to meet employers' requirements.
Target Groups: Individuals, having education, interest, experience or occupations connected to creative industries: Advertising and marketing, Architecture, Crafts, Design: product, graphic and fashion design, film, TV, video, radio and photography, IT, software and computer services, Publishing, Museums, galleries and libraries, Music, performing and visual arts.
CMG (Classical Musicians Group) established by Anna Tögel and Dmitry Zabrodin in February 2014 is a group of young musicians, who strive to achieve proficiency and meet Viennese high quality standards in classical music performance. The goal of CMG is to organise independent concert activity, network with other arts organisations and provide young talented musicians with opportunities to master their performing skills. Music students of various specialism attend regular rehearsals to collaborate and enrich each other's performing experience, which broadens their artistic horizons and increases their artistic potential. Our international team is glad to welcome any new members of all occupations and embody new artistic ideas so together we would make the music life of the charming Vienna brighter!
''... a number of attractions provide their guests unforgettable experiences, combining elements of classical music staging, innovation and Imagineering. The thesis identifies Classical Music Tourism in a reference to the contemporary world. Based on case studies in Salzburg and Vienna the aspects of classical music experience are observed, discussed, as well as future tendencies in customer experience personalization analyzed.
Hereby presented Thesis is aimed to support practical tourism sector with deeper theoretical knowledge of existing best practice examples. This research is one of the first attempts to discuss CMT from a new perspective of Imagineering, staging and, which is especially important nowadays; customer personalization. The author believes the present research can be useful contribution to the literature in the field of Classical Music Tourism, which needs to be theoretically (scientifically) developed. The study also has marketing and conceptual implications for tourism and event management in destinations.''
Anna Tögel, 2014